Project Overview
NUBU is a vegan nut butter snack by Mount Franklin Foods.
The idea for this campaign started as a showcase of people and their bags, I pitched the idea of showcasing people pursuing their passions, and we created this series of documentaries which are now featured in their website, social media, and Hulu.
My Contributions
I found the majority of the people showcased in the series, I pre-interviewed, scheduled, and conducted the interviews while operating the camera; and finally edited and delivered media for social media, cutdowns, and four broadcast quality edits for Hulu.
The result is more than 3M social media impressions and 800K video views across all social media channels.
